YETI- Break the ice

The Fourth Of July came in 2021 at a time when Americans were unsure about a lot of things. Is it ok to be back out? Can we go to that BBQ? Can I make small talk? We came up with a campaign that would help YETI nation grab their coolers and get back into the swing of things with some oddball icebreakers to help along the way.

We created a texting hotline that would provide instant icebreakers for folks stuck in a weird conversation. The result? Not only a few laughs but the idea gave YETI a whole new line of marketing, acquiring around 5,000 numbers in the first day who now receive SMS marketing from YETI.